:root{--ink:#20211f;--paper:#f7f5ef;--accent:#ddd8cc;--line:#20211f30;--serif:Georgia,'Times New Roman',serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.5}a{color:inherit;text-underline-offset:5px}button{font:inherit;color:inherit;cursor:pointer}a,button{-webkit-tap-highlight-color:transparent}button:focus-visible,a:focus-visible,[tabindex]:focus-visible{outline:3px solid #6d654b;outline-offset:5px}button{border:0}header{height:86px;padding:0 4vw;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line)}.wordmark{font-size:25px;letter-spacing:-1.2px;font-weight:800;text-decoration:none}.wordmark span{font-weight:400}.wordmark i{font-size:12px;vertical-align:top;font-style:normal;margin-left:5px}nav{display:flex;gap:30px;align-items:center}nav a{text-decoration:none;font-size:14px}.contact-link{border:1px solid var(--ink);padding:10px 20px;border-radius:30px}.skip{position:fixed;left:10px;top:-100px;background:white;padding:12px;z-index:20}.skip:focus{top:10px}.hero{display:grid;grid-template-columns:1.16fr .84fr;min-height:740px;position:relative;padding:42px 8vw 42px 4vw;gap:4vw;overflow:hidden}.eyebrow{text-transform:uppercase;letter-spacing:.13em;font-size:12px;font-weight:600;margin:0 0 24px}h1,h2,h3,p{margin-top:0}h1{font-family:var(--serif);font-weight:400;font-size:clamp(60px,8.5vw,146px);line-height:.92;letter-spacing:-.06em;margin:30px 0 40px}em{font-weight:400}.hero-foot{display:flex;gap:36px;max-width:650px;align-items:end}.hero-foot p{max-width:250px;margin:0}.text-link{font-size:14px;display:inline-block;white-space:nowrap}.text-link span{margin-left:10px}.hero-film{position:relative;overflow:hidden;background:#1c1820;min-height:630px;padding:0;color:white;align-self:stretch}.hero-film img{width:100%;height:100%;position:absolute;inset:0;object-fit:cover;object-position:center 38%;transition:transform .8s}.hero-film:after,.film:after{content:'';position:absolute;inset:0;background:linear-gradient(transparent 55%,#000a)}.hero-film:hover img,.film:hover img{transform:scale(1.035)}.film-index{position:absolute;top:24px;left:24px;font-size:12px;letter-spacing:.13em;z-index:1}.film-caption{position:absolute;left:24px;bottom:88px;text-align:left;font-family:var(--serif);font-size:26px;line-height:1.1;z-index:1}.round-play{position:absolute;width:60px;height:60px;border:1px solid #fff9;border-radius:50%;display:grid;place-items:center;bottom:20px;left:24px;z-index:1;background:#ffffff12;backdrop-filter:blur(8px)}.film-type{position:absolute;bottom:38px;left:100px;font-size:14px;z-index:1}.hero-side{position:absolute;right:18px;top:50%;writing-mode:vertical-rl;font-size:12px;letter-spacing:.18em}.work{background:var(--ink);color:var(--paper);padding:90px 4vw 36px}.section-head{display:flex;justify-content:space-between;align-items:end;gap:20px;margin-bottom:35px}.section-head h2,h2{font-family:var(--serif);font-weight:400;font-size:clamp(40px,5.4vw,80px);line-height:1.05;letter-spacing:-.04em;margin-bottom:0}.section-head>p{font-size:14px;margin-bottom:5px}.work h2 em{color:var(--accent)}.work-controls{display:flex;justify-content:space-between;gap:12px;align-items:center;margin-bottom:25px}.filter{background:transparent;border:1px solid #fff4;color:inherit;padding:8px 17px;border-radius:24px;margin-right:5px;font-size:14px}.filter.active{background:var(--accent);color:var(--ink);border-color:var(--accent)}.rail-controls{display:flex;gap:8px}.rail-controls button{background:transparent;color:inherit;border:1px solid #fff6;border-radius:50%;width:44px;height:44px}.film-rail{display:flex;gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:thin;scrollbar-color:#ddd8cc #20211f;padding-bottom:20px}.film-rail article{flex:0 0 calc((100% - 72px)/4);min-width:240px;scroll-snap-align:start}.film{width:100%;height:auto;aspect-ratio:9/16;position:relative;overflow:hidden;padding:0;background:#191a18;color:white;display:block}.film img{width:100%;height:100%;object-fit:cover;transition:transform .6s}.film-no{position:absolute;top:16px;left:16px;z-index:1;font-size:14px}.watch{position:absolute;bottom:16px;left:16px;right:16px;z-index:1;display:flex;justify-content:space-between;align-items:center;font-size:14px}.watch b{display:grid;place-items:center;border:1px solid #fff8;border-radius:50%;width:32px;height:32px;font-size:24px;font-weight:400}.film-info{padding:18px 0}.film-info h3{font-family:var(--serif);font-size:23px;font-weight:400;margin-bottom:3px}.film-info p,.rail-note{font-size:12px;color:#d9d6ce}.rail-note{display:flex;justify-content:space-between;border-top:1px solid #fff3;padding-top:20px;margin-bottom:0}.about{padding:110px 8vw 110px 4vw}.about-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:8vw}.about h2{font-size:clamp(40px,4.7vw,68px)}.about-grid>div{max-width:480px}.about-lead{font-size:25px;line-height:1.3}.about-grid p:not(.about-lead){font-size:16px}.numbers{background:var(--accent);padding:70px 4vw;display:grid;grid-template-columns:1fr 1fr;gap:6vw}.numbers h2{font-size:clamp(40px,4.5vw,64px);margin-bottom:30px}.numbers small{font-size:12px}.stats{display:grid;grid-template-columns:1fr 1fr;gap:28px}.stats strong{font-family:var(--serif);font-weight:400;font-size:clamp(50px,6vw,86px);letter-spacing:-.05em;line-height:1}.stats span{display:block;font-size:14px;margin-top:7px}.stats p{grid-column:1/-1;font-size:12px;margin-bottom:0;border-top:1px solid var(--line);padding-top:18px}.collaborate{padding:100px 4vw}.services{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:60px}.services article{border-top:1px solid var(--line);padding-top:18px}.services span{font-size:12px}.services h3{font-family:var(--serif);font-size:29px;font-weight:400;line-height:1.15;margin:22px 0 16px}.services p{max-width:320px}.scope{margin-top:28px;font-size:12px}footer{background:var(--ink);color:var(--paper);padding:80px 4vw 25px}footer h2{font-size:clamp(48px,8vw,118px);margin-bottom:40px}footer em{color:var(--accent)}.email{font-size:clamp(22px,4vw,50px);letter-spacing:-.04em}.footer-bottom{border-top:1px solid #fff3;margin-top:70px;padding-top:20px;display:flex;justify-content:space-between;gap:16px;font-size:12px}dialog{border:0;padding:0;width:min(1000px,94vw);max-height:92dvh;overflow:auto;background:var(--paper);color:var(--ink)}dialog::backdrop{background:#101110db;backdrop-filter:blur(8px)}.close{position:absolute;right:15px;top:15px;background:var(--paper);border-radius:24px;padding:8px 15px;font-size:14px;z-index:3}.close span{font-size:22px;margin-left:14px}.dialog-grid{display:grid;grid-template-columns:1fr 1fr}.project-media{background:#191a18;min-height:600px;display:flex;align-items:center}.project-media img,.project-media video{width:100%;max-height:85dvh;object-fit:contain;display:block}.project-detail{padding:90px 40px 40px}.project-detail h2{font-size:48px;margin-bottom:30px}.project-detail>p{margin-bottom:24px}.disclosure{font-size:14px;border-left:2px solid #6d654b;padding-left:14px}.instagram-button{display:block;text-align:center;background:var(--ink);color:white;text-decoration:none;padding:15px;font-size:14px}.availability{font-size:12px;padding-top:12px}.project-pagination{display:flex;gap:12px;justify-content:space-between;border-top:1px solid var(--line);padding-top:20px}.project-pagination button{background:none;text-decoration:underline;text-underline-offset:5px;font-size:14px;padding:8px 0}body.modal-open{overflow:hidden}article[hidden]{display:none}.hero-copy{animation:arrive .7s ease-out both}@keyframes arrive{from{opacity:0;transform:translateY(18px)}to{opacity:1;transform:none}}@media(max-width:800px){header{height:74px}.wordmark{font-size:21px}nav{gap:14px}nav a{font-size:12px}nav a:nth-child(2){display:none}.contact-link{padding:8px 12px}.hero{padding:30px 5vw 36px;grid-template-columns:1fr;gap:30px;min-height:0}.hero .eyebrow{font-size:11px;margin-bottom:24px}h1{font-size:clamp(68px,14vw,110px);margin:0 0 26px;line-height:.95}.hero-foot{justify-content:space-between;gap:18px}.hero-foot p{max-width:220px;font-size:14px}.hero-foot .text-link{font-size:12px;white-space:normal;max-width:110px}.hero-film{min-height:0;aspect-ratio:4/5;width:100%}.hero-film img{object-position:center 40%}.hero-side{display:none}.hero-film .film-caption{font-size:23px}.work{padding:58px 5vw 30px}.section-head{display:block}.section-head>p{margin-top:20px}.section-head h2{font-size:44px}.work-controls{align-items:start}.filter{padding:8px 12px;font-size:12px;margin:0 3px 6px 0}.rail-controls{display:none}.film-rail{gap:16px}.film-rail article{flex-basis:75%;min-width:0}.film-info h3{font-size:24px}.about{padding:65px 5vw}.about-grid{grid-template-columns:1fr;gap:30px}.about h2{font-size:43px}.about-lead{font-size:23px}.numbers{padding:50px 5vw;grid-template-columns:1fr;gap:35px}.numbers h2{font-size:43px}.numbers-intro>p:last-child{margin-bottom:0}.stats{gap:25px}.stats strong{font-size:64px}.collaborate{padding:65px 5vw}.services{grid-template-columns:1fr;gap:22px;margin-top:35px}.services h3{font-size:29px;margin-top:12px}.services p{max-width:none}.services article{display:grid;grid-template-columns:30px 1fr;column-gap:15px}.services span{grid-row:1/3;padding-top:15px}.services p,.services h3{grid-column:2}.services p{margin-bottom:10px}.scope{font-size:12px}footer{padding:60px 5vw 25px}footer h2{font-size:54px}.email{font-size:28px}.footer-bottom{flex-wrap:wrap;margin-top:50px}.footer-bottom span{width:100%}.dialog-grid{grid-template-columns:1fr}.project-media{min-height:0;max-height:55dvh;overflow:hidden}.project-media img,.project-media video{height:55dvh;width:100%;object-fit:contain}.project-detail{padding:30px 22px}.project-detail h2{font-size:38px;margin-bottom:20px}dialog{width:94vw;max-height:94dvh}.project-detail .eyebrow{margin-bottom:15px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.film-rail{scroll-behavior:auto}}

.hero-video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 38%}.motion-toggle{position:absolute;right:calc(8vw + 15px);top:62px;z-index:2;font-size:12px;background:#20211faa;color:white;padding:9px 14px;border-radius:22px}.hero-film .film-caption{max-width:80%}@media(max-width:800px){.motion-toggle{top:auto;bottom:calc(36px + 15px);right:calc(5vw + 15px)}}

.maxim-cover{background:var(--accent);color:var(--ink)}.maxim-cover:after{display:none}.maxim-title{position:absolute;left:8%;top:22%;font-family:var(--serif);font-size:clamp(32px,3.3vw,52px);line-height:1.08;letter-spacing:-.04em;text-align:left}.maxim-cover .watch b{border-color:var(--ink)}.project-cover{position:static;color:var(--accent);font-size:clamp(40px,5vw,65px);padding:10%;margin:0}@media(max-width:800px){.maxim-title{font-size:42px}.project-cover{font-size:44px}}

.carousel-cover img{object-fit:contain;background:var(--paper)}

.engagement-proof{padding:65px 4vw;border-top:1px solid var(--line);background:var(--paper)}.engagement-proof .section-head{margin-bottom:30px}.engagement-proof h2{font-size:clamp(36px,4.5vw,64px)}.engagement-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}.engagement-metric{border-top:1px solid var(--line);padding-top:18px}.engagement-metric strong{display:block;font-family:var(--serif);font-size:clamp(38px,5vw,64px);line-height:1.1;font-weight:400}.engagement-metric span{display:block;font-size:14px;margin-top:12px}.engagement-method{font-size:12px;max-width:850px;margin:28px 0 0}.engagement-example{margin-top:32px;border-top:1px solid var(--line);padding-top:22px}.engagement-example h3{font-family:var(--serif);font-size:26px;font-weight:400;margin-bottom:12px}@media(max-width:800px){.engagement-proof{padding:45px 5vw}.engagement-grid{grid-template-columns:1fr;gap:24px}.engagement-metric strong{font-size:48px}}

.engagement-grid{grid-template-columns:repeat(2,1fr)}.engagement-example{border-top:0;padding-top:0}.engagement-method{font-size:14px;line-height:1.6}@media(max-width:800px){.engagement-grid{grid-template-columns:1fr}}

.project-media [hidden]{display:none!important}.dialog-grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}.project-media,.project-detail{min-width:0}.project-media{overflow:hidden}.project-media>img,.project-media>video{flex:0 0 100%;max-width:100%}@media(max-width:800px){.dialog-grid{grid-template-columns:minmax(0,1fr)}}

.audience-profile{padding:45px 4vw 60px;background:var(--accent)}.audience-profile h2{font-size:clamp(34px,4vw,56px)}.audience-profile-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;margin-top:35px}.audience-profile-grid strong{display:block;font-family:var(--serif);font-size:clamp(36px,4.8vw,64px);font-weight:400;line-height:1.1}.audience-profile-grid span{display:block;font-size:14px;margin-top:12px}@media(max-width:800px){.audience-profile{padding:40px 5vw}.audience-profile-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}

.project-media.small-source{justify-content:center}.project-media.small-source>img{width:min(100%,332px);flex:0 1 332px;height:auto;max-height:85dvh}.vitamins-cover img{object-fit:contain;background:var(--paper)}@media(max-width:800px){.project-media.small-source>img{max-height:55dvh;object-fit:contain}}

.project-stat-line{font-size:12px;line-height:1.55;margin:10px 0 0;color:inherit;opacity:.85}.project-stat-date{display:block;font-size:12px;margin-top:4px}.project-detail .project-stat-line{font-size:14px;border-top:1px solid var(--line);padding-top:16px;margin-top:20px}

.visibility-highlight{margin:0 0 38px;padding-bottom:28px;border-bottom:1px solid var(--line)}.visibility-highlight strong{display:block;font-family:var(--serif);font-size:clamp(52px,7vw,96px);font-weight:400;line-height:1;letter-spacing:-.04em}.visibility-highlight>span{display:block;font-size:23px;margin-top:12px}.visibility-highlight p{font-size:14px;line-height:1.6;margin:16px 0 0}@media(max-width:800px){.visibility-highlight strong{font-size:56px}.visibility-highlight>span{font-size:20px}}

.tiktok-summary{padding:0 4vw 48px;background:var(--paper)}.tiktok-summary .eyebrow{margin-bottom:12px}.tiktok-summary strong{font-family:var(--serif);font-size:clamp(24px,3vw,38px);font-weight:400;line-height:1.2}.tiktok-summary .engagement-method{margin-top:10px}@media(max-width:800px){.tiktok-summary{padding:0 5vw 35px}}